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Zevia launch in the US -- A New opportunity for stevia beverages

   

Will Zevia's launch bring more opportunities to stevia beverages?


      Why did Zevia use stevia?According to the survey: in the current market,Consumers are picky about ingredients, especially sugar.81% reducing sugar61% looking to cut back on artificial sweeteners46% affected by packaging claims


Stevia has been positioned from an initial shortage to replace sucrose

To the unique advantages of zero calories and natural plant sources.


      Stevia heat resistance, acid resistance, alkali resistance, good stability; Good solubility, easily soluble in water and alcohol; Stable nature, not easy to mildew, long shelf life; Taste sweet, sweet but not greasy, with unique cool, sweet characteristics; The food safety has been recognized by JECFA, FDA and EFSA.


In Europe and the United States, there have been a large number of stevia "Internet celebrities" new sugar reduction food and beverage. Zeiva is even available in America. China is a major producer of stevia accounting for 90% of global output about 11,000 tons a year. At present, the main application of stevia in China is concentrated in stir-fried goods, spicy food, betel nut and other industries. This kind of application scenario has a high tolerance for bitter taste and post-bitter taste.

The resulting specification is limited to low purity, STV-dominated crude stevia with afterbitter taste.

The application of stevia in baked goods, carbonated drinks, fruit drinks and other aspects is still very weak, and compared with foreign countries, there is a big gap.


微信截图_20230418112845.png      What is the size of stevia for drinks?Stevia side itself is a mixture. The taste of each component is very different. The specifications need to be subdivided from 85% purity, 90% purity, 95% purity and even 97% purity. To cope with different stir-fry, seasoning, food, beverage application needs. Among the components of stevia, STV component has high yield, low cost and taste with afterbitterness, while Reb-D and Reb-M have low yield and high cost, but taste full sweetness without afterbitterness.


China is a major producer of stevia accounting for 90% of global output about 11,000 tons a year.

This is a big gap compared with foreign countries. In this regard, Xinghua Green, together with other chairman units of the Chinese Stevia Association, actively promotes the use of stevia experience.

With the launch of Zevia, it is believed that the country will soon be producing the same kind of phenomenal drink that uses stevia.


      >At present, Xinghuagreen will also match different varieties of stevia dried leaf raw materials for efficient subdivision in its huge capacity of 2300 tons according to different specifications of use scenarios.


From the high-end products of Reb-M, Reb-D, GSG80, GSG95 applied in sparkling water and other beverages, to the RA mid-end series applied in syrup, and then to the STV mid-end series suitable for stir-fried goods and pickled food, through the huge volume, complete use of all the effective components of stevia. Even on stevia residue, chlorogenic acid and polyphenol products have been developed for the aquaculture feed industry. This will increase efficiency and reduce costs across the board.


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