Stevia Industry News | Regulations & Market Updates

How did stevia go mainstream?

Time ：2018-02-05

A natural sugar substitute called stevia apparently has no calories, no carbohydrates, and doesn't cause blood sugar spikes. That's great. Is it true?For some people, mention stevia and you're likely to get odd looks, like you can't grasp some unknown language.But stevia - a plant used as a sweetener for centuries in Paraguay and Brazil - can now be found in many UK supermarkets. In the United States, it's much more common.It promises to be a "miracle sweetener" and "the holy grail of the food industry" due to its natural origins and claimed health benefits.

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The world recognizes stevia

Time ：2018-02-05

As consumers become more aware of the importance of maintaining a healthy lifestyle, natural products such as stevia have sprung up in the food and beverage market. Stevia has been used as a sweetener in food and drink since centuries ago in Paraguay. In overseas markets, the use of stevia has been embraced by the leaders of several brands to play their part in combating the rising prevalence of obesity and its associated hygiene conditions.

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Purecircle announces the launch of the website for the Global Stevia Institute

Time ：2017-05-18

Purecircle in Chicago, Illinois in the United States, founded the global stevia information platform (www.globalsteviainstitute.com). To help consumers and food producers provide comprehensive stevia information, the platform will provide accurate stevia lovers, consumers, and the food industry. The Institute employs Dr. Keys-thomas Ayoob as its executive director. Dr. Ayoob is a pediatric nutritionist with over 25 years of experience. Dr. Ayoob, who is also a clinical professor of pediatrics at Albert Einstein Hospital in the Bronx, New York, will lead scientific advisory panels from around the world to conduct stevia research.

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British Chancellor of the Exchequer George Osborne announced Tuesday that he will introduce a tax on sugary drinks to fight obesity

Time ：2016-02-18

The UK has one of the highest sugar intakes in the West. A report by Cancer Research UK earlier this year suggested that if current trends continue, nearly three-quarters of adults in the UK will be overweight or obese by 2035. British Chancellor of the Exchequer George Osborne announced Monday that he will introduce a tax on sugary drinks, which has been dubbed the "fat tax" by the media, in an effort to fight obesity.

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Talk about the sweetness multiple of stevia -- and the communication between stevia users

Time ：2015-06-12

For example, sucrose, which enters the mouth and is dissolved by saliva into a sucrose solution. The sucrose solution in the mouth then quickly penetrates into taste cells through tiny channels in the taste buds on the tongue, reaching receptors for taste cells. Sucrose interacts with receptors that send signals to the brain, and humans experience sweetness. The whole process is extremely fast, taking only about three milliseconds.

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Stevia disrupts traditional markets

Time ：2015-05-15

The plant-based sweetener stevia has quietly gained traction with consumers and is upending established traditional sweeteners in the marketplace, according to a new report from Mintel and LeatherheadFood Research.In 2009, only 5 percent of food and beverage products introduced to the market using high-intensity sweeteners used plant-based sweeteners entirely alone (another 2 percent used a mixture of artificial and plant-based sweeteners). By 2013, by contrast, the market share of plant-based sweeteners jumped to 15 percent (another 3 percent used a mix of artificial and plant-based sweeteners). In North America, plant-based sweeteners accounted for 28 percent of product launches between 2011 and 2013.

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Coca-Cola's "natural" "mid-calorie" Stevia soda takes on Pepsi NEXT

Time ：2015-02-12

The stevia industry has been keeping its eyes open for years. Whether it's Coca-Cola or Pepsi, their announcements, sample testing, and patent preparation are all crucial benchmarks for the development of the stevia industry. For the two largest soft drink brands in the world, there is a consensus that the truly substantial development of the stevia industry depends on the launch and market acceptance of either Coca-Cola or Pepsi's stevia drink brands. This will not only greatly increase consumption, but more importantly, make stevia accessible to hundreds of millions of consumers around the world.

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Debate: Can stevia be considered natural? The labelling debate in Europe is ongoing

Time ：2014-09-19

The active component of stevia is stevia glycoside, which is extracted from the natural stevia leaves. After resin exchange, the plant extract is finally separated and purified, in which methanol and ethanol are used as solvents. As a result, some EU member states are debating whether stevia can be labelled as natural. Stevia can't be produced without the leaves going through the extraction process described above."This issue is critical for marketing stevia products in certain member states of the European Union,""However, in the European Union's EFSA, there is no unified definition of 'pure natural'."Anne Robin, director of regulations at Leatherhead Food Research Centre,

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New York Mayor to ban large bottles of sugary Drinks? Stevia is laughing

Time ：2013-06-08

Mike Bloomberg, New York's mayor, in early May announced plans to ban the sale of large bottles of sugar-based drinks in restaurants, cinemas and food trucks.The aim, according to a document, is to fight the growing epidemic of obesity. Statistics show that: In New York City, 58 percent of adults and nearly 40 percent of school students are now obese or overweight.Sugary drinks are to blame for more than half of the increase in obesity rates in the city over the past 30 years, and about a third of New Yorkers drink them every day, according to the city's health department. Converting the amount of sugar in the drink into regular sugar cubes, every 470ml bottle of the drink is equivalent to 27 sugar cubes, and the 1.5-litre drink contains a staggering 86 cubes.

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Perspective of European Food Safety Concept from the Road of EU Regulation on stevia

Time ：2011-12-27

On 2 December 2011, the European Union approved stevia as a sweetener in food additives, code name E960. High purity stevia extracted from stevia leaves can be used as a food additive in foods and beverages within the specifications of the regulations. Andreas Stasenberg of TUV SUD, an expert on European food safety regulations, explains the 10-year journey to European regulation of stevia.In addition, Tasenberg added that other considerations in the practice of the new food additives regulation by the European Union's Food Safety Commission, EFSA, include ease of use and not being easily misused; There are also ethical, customs and environmental concerns.

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