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What is the direction of beverage development in China in 2023?


According to the financial statements of the major enterprises, statistical analysis of the development of various subcategories.

Coffee and tea drinks: Coffee and tea drinks have a wide consumption base in the world. In terms of quality and characteristics, consumers have a growing demand for high-quality coffee and tea, and pay more attention to special products of different origin, processing technology and taste. Innovative drinks of coffee and tea, such as cold brew coffee, bubble tea, functional coffee and tea, have attracted more attention from consumers.

FDA GRAS, Halal, Kosher, Haccp,organic.png    FDA GRAS, Halal, Kosher, Haccp,organic.pngIn 2023, Wahaha, Nongfu Spring, Dongpeng Beverage and other giants are focusing on the layout of their own coffee products. According to a research report by Huachuang Securities, China's ready-to-drink coffee market share in 2022 will reach 11.6 billion yuan, with a compound growth rate of 8.2% from 2020 to 2022.

In 2022, Master Kong's annual sales of instant tea (including milk tea) reached 19.035 billion yuan, ranking the first place in the market. Uni-president Tea beverage (excluding milk tea) revenue of 6.957 billion yuan, a year-on-year growth of 10.9%, two consecutive years of double-digit growth; The revenue of Nongfu Spring tea beverage sector was 6.906 billion yuan, a year-on-year increase of 50.8%.

Juice drinks: The juice market tends to be healthy, natural, organic, functional and innovative. Increased consumer demand for healthy and natural foods is driving the fruit juice market to move in a healthier and natural direction. Consumers pay more attention to the source of raw materials, additives and sugar content of juice, and tend to choose natural juice, avoiding artificial additives and high-sugar juice.

Functional juices are becoming increasingly popular in the market, with consumers interested in juice products with specific benefits, such as boosting immunity, providing energy or improving digestion. Functional ingredients are usually added, such as vitamins, antioxidants, dietary fiber, etc. In terms of innovation, in order to attract consumers' interest, the juice market continues to introduce novel flavors and innovative formulas. Mixed juices that combine different fruits, juices with special flavors and juices with other natural ingredients are becoming more popular among consumers.

FDA GRAS, Halal, Kosher, Haccp,organic.png    FDA GRAS, Halal, Kosher, Haccp,organic.pngIn the past two years, China's juice market has seen new development and progress. According to Kantar Consumer data, the total sales volume of the domestic juice market increased 9.4 percent year on year in 2021 and 19.2 percent year on year in 2022. Before that, the domestic juice industry was almost stagnant. 

According to the 2022 annual report, the revenue of Master Kong Juice was 6.843 billion yuan, with a year-on-year growth of 18.57%; Uni-president Juice's revenue was 3.05 billion yuan, up 35.4% year on year; Nongfu Spring Juice revenue was 2.879 billion yuan, up 8.7 percent year on year. From January to February 2023, the sales volume of Beijing Huiyuan increased by 20% in the same period, and the profit increased by 86% in the same period.

Carbonated drinks: Consumers' demand for carbonated drinks with low sugar, no sugar and natural ingredients continues to increase, and the traditional carbonated drinks market has been challenged to some extent. The carbonated beverage market is also constantly introducing new flavors and innovative packaging to attract young consumers and enhance consumption experience. Some carbonated drinks begin to add functional ingredients, such as vitamins, amino acids, electrolytes, etc., to meet consumers' demand for functional drinks.

FDA GRAS, Halal, Kosher, Haccp,organic.png    FDA GRAS, Halal, Kosher, Haccp,organic.pngIn 2022, the carbonated drinks market was not affected, which also proves the resilience and vitality of carbonated drinks. In 2022, Coca-Cola's sales revenue in the Chinese mainland was about 44.2 billion yuan, with carbonated drinks (soft drinks) contributing about 33.1 billion yuan. Master Kong carbonated beverages, mainly Pepsi, and other businesses generated 17.561 billion yuan in revenue.

Energy drinks: Consumers tend to choose energy drinks with low sugar, no sugar and natural ingredients. According to data from Nielsen IQ, China's energy drink market in 2022 saw a 4.80% drop in sales and a 2.30% drop in sales. But Dongpeng special drink is a sudden rise, in the past year, Dongpeng special drink single product revenue of 8.17 billion yuan, market sales maintain the second. At present, the energy drink market appears great variables, more and more giants start the positional war of heavy consumer groups.

Electrolyte drinks: Electrolyte drinks focus on the body's water and electrolyte balance and recovery after exercise. Consumers have increased demand for low - and sugar-free electrolyte drinks to avoid additional sugar intake. 

FDA GRAS, Halal, Kosher, Haccp,organic.png    FDA GRAS, Halal, Kosher, Haccp,organic.pngIngredients include not only electrolytes, but may also contain proteins, amino acids and vitamins to help the body recover and replenish the nutrients it needs. There is a growing consumer preference for electrolyte drinks with natural ingredients, such as natural fruit extracts and natural sweeteners. The electrolyte beverage market is constantly introducing new flavors and innovative packaging to attract consumers' interest.

The second half of 2022 saw a huge increase in the popularity of electrolyte drinks due to the pandemic. According to the search volume of "electrolyte drinks" on Tmall, the number of "Double 12" in 2022 increased by 3,554 compared with "Double 11". Electrolyte beverage brands are constantly breaking through the scale, fast out of the circle. Among them, the sales volume of the alien electrolyte water under the Qi Forest also exceeded 1 billion yuan in September last year. Take advantage of this opportunity, Dongpeng Beverage, Jianlibao, Suntory and other layout of new electrolyte water.

Developing low or no-sugar drinks takes a lot of consideration, including choosing the right sweetener, ingredients to enhance taste and technology. Through constant experimentation and innovation, the balance between sweetness and taste can be found and products that meet the needs of consumers can be developed.

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